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Princeton researchers Janine Willis and Alexander Todorov found that people form a judgment about a stranger’s face in a tenth of a second, long before a word is exchanged. For a business, that means a customer has usually decided how they feel about your staff before anyone says, “How can I help you today?” A […]
Last Updated: 10 July 2026 Many international companies have offices, sales teams, or staff based in Australia. When those teams need branded merchandise, sending products from an overseas head office can add extra freight, customs, and coordination steps. A simpler option is to work with an Australian merchandise supplier that supports international companies. Local sourcing […]
After five weeks away, Charles and Nathan return for another episode of The Promo Playbook, and this episode digs deep. What begins as a discussion about Claude’s latest models turns into a practical conversation about the future of AI, which industries are safe from disruption, and why “hollowing out the middle” could shape the next […]
Last Updated: 6 July 2026 The best referrals happen when happy clients find it easy to talk about your business, not when you have to beg for them. Many businesses avoid asking for referrals because they worry about sounding pushy. Others ask too late, too vaguely, or approach the wrong person. This article shares practical ways to […]
A lot of Australian businesses spend their limited marketing budgets on getting seen, but not on giving people a reason to respond. This article shares practical, low-cost marketing ideas that actually bring in new clients. You’ll find tips on referral prompts, local partnerships, email follow-ups, branded items, small event activations, and ways to stretch your […]
Raffles are simple to set up, but they are not always the most effective way to raise funds. We’ve worked with local sports clubs across Australia, and we’ve seen that there are more practical ways to raise money. In this article, we share the practical ways for Australian sports clubs to raise money without running […]
If you pick the wrong event bag, it might get left under a chair before lunch. The right bag, though, gets used again on campus, at work, at sports, or on the train home. That’s why conference bags are still important for Australian events, even if the event only lasts one day. In this episode of The Merch Shortlist, […]
Key Points: Size-free items remove sizing issues, reduce errors, and make ordering and distribution much faster. These products perform better because they’re practical, easy to carry, and used during and after events. Focus on simple, useful, and scalable items to reduce risk and keep your event running smoothly. When planning an event, it’s best to […]
Last Updated: 8 May 2026 Key Points Different sports place different demands on cool, dry shirts, with some needing more airflow, stretch, durability, or weather resistance than others. Lightweight shirts work well for sports like basketball, running, and cricket, while heavier and stronger fabrics are better suited for contact sports like rugby. Matching the shirt […]
What Are Cool Dry Shirts? Last Updated: 8 May 2026 Key Points Cool dry shirts are made from moisture-wicking polyester fabrics that help sweat dry faster and keep people cooler and more comfortable. Compared to cotton shirts, cool dry shirts dry quicker, stay lighter when wet, resist wrinkles, and usually last longer with regular use. […]
