charles liu

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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

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How Concert Merchandise Drives Revenue for Businesses

Last Updated: 24 June 2026 Key Points Concert merchandise helps fans hold onto memories from live events, turning products like tees, hoodies, and collectibles into emotional keepsakes. Interactive products, like synchronised concert lightsticks, show how merchandise can become part of the live performance experience itself. We’ve supplied concert merchandise for bands and events across Australia, […]

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Why Steph Curry’s Golden State Custom Printed Jersey Costs $180 in Australia

Last Updated: 24 June 2026 Key Points A $180 fan jersey costs far more than production alone because pricing includes retail markup, licensing fees, shipping, marketing, and retailer costs. Star player jerseys, like Steph Curry’s, cost more because player names, team branding, and league logos all carry licensing fees. Cubic Promote works with sports teams […]

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Key Promotional Product Stats Every Australian Business Should Know in 2025

Last Updated:12 June 2026 Key points APPA reports Australia’s promotional products industry is worth more than $2 billion annually, with branded merchandise remaining a strong part of B2B marketing. Studies show promotional products help brands stay memorable, with many recipients keeping items for over 12 months and recalling the printed company logo. We suggest choosing […]

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Australian Made Custom Bottles: See Where They’re Made

Last Updated: 7 May 2026 Key Points Australian-made custom bottles help businesses get faster production times, better quality control, and support local manufacturing. The bottles are made locally using food-grade machinery, recycled plastic processing, and custom branding methods like rotary screen printing. Businesses can even visit the production facility to see how the bottles are […]

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Custom Made Merchandise: Lessons from Hoyts’ MI Popcorn Box

Last Updated: 7 May 2026 Key Points Hoyts’ Mission Impossible popcorn dispenser showed how custom merchandise can turn a simple product into a memorable brand experience. Creative merchandise ideas like interactive packaging, custom shapes, lighting features, and collectable designs help brands stand out. Cubic Promote helps Australian businesses source custom-made products for events, launches, giveaways, […]

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The Promo Playbook: Our Weekly Branding Podcast

Last Updated: 7 May 2026 Key Points The Promo Playbook is Cubic Promote’s weekly podcast covering merch ideas, branding strategies, and merchandise trends for Australian businesses. Each episode shares practical tips on branded giveaways, marketing psychology, product selection, and real-world examples from campaigns and events. Our podcast is available across major streaming platforms, making it […]

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Shop Smarter: Filter by Colour or Eco-Friendly Products

Last Updated: 22 July 2026 Key Points Cubic Promote’s new colour filter helps businesses quickly find promotional products that match their brand colours, event themes, or campaign designs. Our eco-friendly filter makes it easier to browse products made from sustainable materials like bamboo, recycled plastic, and organic cotton. These new website features help customers save […]

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Top Promotional Items at the Moment

Last Updated: 9 July 2026 Key Points Branded merchandise helps businesses build brand awareness and create stronger customer connections. Our best-selling merch includes tech gadgets, reusable drinkware, eco-friendly products, office items, and branded apparel. Cubic Promote offers custom branding across a wide range of products, including USB drives, thermal mugs, water bottles, notebooks, apparel, and […]

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