charles liu

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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

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Australian Gaming Expo 2025 – Day 1 Wrap-Up

Last Updated: 14 May 2026 Key Points: Cubic Promote kicked off Day 1 of the Australian Gaming Expo 2025 by showcasing branded merchandise and uniforms for gaming and hospitality businesses. The team handed out event lanyards and staff uniforms, attracting visitors with tote bags, bottles, and talks on sustainable merchandise. I recommend practical event items […]

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The Art of Building Meaningful Client Relationships: Insights from Mary Aguirre

Last Updated: 07 May 2026 Key Points: Mary Aguirre, Creative Director at Cubic Promote, emphasises that genuine listening and understanding each client’s goals are essential for building strong relationships. The podcast shared real charity projects, such as road-safety campaigns and women’s shelters, to show that branded merchandise supports important causes. We make sure to have […]

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Why These Custom Plush Wombats Are Winning Hearts (and Clients)

Last Updated: 12 May 2026 Key Points: Cubic Promote designed and delivered custom plush wombats for a corporate client, emphasising attention to detail, lasting quality, and strong brand alignment. The toys used Pantone-matched material, low-shedding fabric, passed safety tests, and were made in Sedex-audited factories. Our team finds that the custom plush toys deliver lasting […]

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Finalist in the 2025 Sydney and Western Sydney Business Awards – What This Means for Our Clients

Last Updated: 07 May 2026 Key Points: Cubic Promote has been honoured as a finalist in both the 2025 Sydney Business Awards and the Western Sydney Awards for Business Excellence. The awards recognise the company’s performance in customer service, branded merchandise quality, innovation, and reliable support for Australian businesses. I believe recognition like this gives […]

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Online Retailer Conference Sydney 2025: Show Report and Insights

Last Updated: 07 May 2026 Key Points: The Online Retailer Conference Sydney 2025 showed how branded merchandise and interactive booth experiences helped exhibitors attract stronger crowd engagement. Clients using tote bags, bottles, socks, and games reported up to 20% more booth traffic, while reusable drink bottles supported the event’s sustainability focus. I recommend pairing useful […]

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What’s It Like Running a Merchandise and Apparel Business in Sydney

Last Updated: 07 May 2026 Key Points: Cubic Promote described the fast turnarounds, large orders, and constant problem-solving needed to run a merchandise and apparel business in Sydney. The team handles urgent orders, overnight production, 10,000-piece campaigns, and same-day deliveries using creative logistics. We think strong teamwork keeps operations running smoothly, especially when clients need […]

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