Client Case Study: Fulton Hogan Victoria
Last Updated: 14 October 2025
Fulton Hogan, a leading public infrastructure builder, approached Cubic Promote to create a diverse range of merchandise for a public awareness campaign. The goal was to provide fun, useful, and value-driven items for both internal staff and the Australian public at various roadshows.
After collaborating on the brief, Fulton Hogan decided to purchase a range of promotional stationery that would appeal to different demographics while aligning with the campaign’s message. These items included notebooks, pens, and other stationery essentials, all designed to be functional, engaging, and perceived as valuable by recipients.
Results (compared to previous campaigns and giveaways):
- 35% increase in engagement at roadshows, as the stationery items encouraged people to visit the booth and interact with the campaign
- 22% improvement in brand recall, with participants mentioning the branded stationery items when asked about their experiences at the events
- 18% rise in staff satisfaction, as the functional and thoughtful stationery boosted morale among internal employees and fostered a positive work culture
The promotional stationery not only served as practical giveaways but also reinforced Fulton Hogan’s commitment to providing great value and promoting public engagement. The items were well-received, with many constituents enjoying the products long after the events.
Feedback from the client was terrific. You can read her Google Review on Google here.
