Client Story: BUPA Waterproof Gym Bags

Black Bupa sports gym bag with a heartbeat line and logo printed in white.
A black BUPA gym bag sits on a white sheet, with luggage in the background.
Black roll-top dry bag standing upright, perfect for use as sports gym bags, with subtle logo.

Last updated: 9 April 2026

Client: BUPA (leading health insurance provider in Australia)

What was ordered? Large waterproof roll-up barrel-style bags with their logo branded on the top.

Purpose? To encourage new clients to sign up

How were the bags used? These durable, waterproof bags were given to new sign-ups to carry their personal items and event materials. The roll-up design made them flexible for storing more Content, practical for gym use.

The bags were handed out at branches and also sent to clients. The intention was to offer new sign-ups a thank-you gift that would also boost brand visibility—leading to increased BUPA exposure at gyms and other locations. Their large size made them ideal for carrying multiple items, including bottles and shoes.

This stylish, practical bag enabled BUPA’s branding to be seen at gyms, ovals and courts across Australia.

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Charles Liu

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Charles Liu