Logo Evolution: Then & Now

Last Updated: 20 April 2026

Key Points

• Logos often evolve to become simpler and more recognisable over time.
• Clean, minimal designs tend to work better across products, packaging, and digital use.
• We recommend keeping logos simple so they stay clear and effective on all promotional items.

Everyone knows that a company logo is the window into its soul…so to speak. Or rather it is one of the most important factors of a company’s marketing plan. The big name brands we know and love didn’t always start as they are now and the reasons for their change are obvious: they weren’t memorable. Whether your logo is printed on business cards or custom made stress balls – make it stand out! Simplicity is key.

Let’s take a look at some household names, then & now!

1. Volkswagen

2. Google

3. Adidas

4. McDonalds

5. Burger King (Hungry Jacks)

 

6. Adobe

7. Mozilla

8. Microsoft

9. Apple

10. Lego

11. MTV

12. Amazon

13. Nestle

14. Nintendo

15. Nokia

16. Coca Cola

17. Pepsi

18. FedEx

19. Twitter

20. Instagram

First Seen:

https://www.boredpanda.com/famous-logo-evolution-history-old-ne

[team_member image_url=”274234″ team_memeber_style=”meta_below” link_element=”name” color=”Accent-Color” image_size=”thumbnail” name=”Aira Demesa” job_position=”Product Specialist” description=”Aira Demesa is a Product Specialist at Cubic Promote, with over one year of experience in custom corporate merchandise. She combines this with her background in managing online catalogues, ensuring that clients can easily find the perfect promotional products to match their needs. Aira is an expert communicator, ensuring that customers are fully informed about every aspect of promotional merchandise and uniforms. She also regularly contributes to industry articles and blogs, sharing practical insights on how businesses can optimise their product discovery and selection process. Aira’s focus on outcome-oriented and goal-driven strategies has positioned her as a leading voice in Australia’s promotional products industry.” link_url=”https://new.cubicpromote.com.au/blog/author/aira”][/team_member]